So you've set up a private practice, well done! Now it's time to focus on attracting clients and growing your business. In today's world, having a digital footprint is almost a requirement and your most important marketing tool is your website.
The problem is, setting up a website you're proud of can be difficult to navigate if you've never done it before.
Today we’ll go over some high-level steps to making a website, so you can get started without the confusion!
Step 1: Select a Domain Name
A domain name is your address on the internet (i.e. http://healthybytes.co), so it’s very important to choose it wisely. The goal is to be easy to find for clients.
We covered some tips in our post on starting a private practice, but will go over them again (and add a few more):
- Keep it simple – a strong, short name is easy to say and spell
- Use keywords that describe your business and expertise
- Make it easy to type – if you use slang (u vs. you) or words that are hard to spell, people will have a harder time finding you
- Use only words and letters – avoid numbers and hyphens
- Don’t rely on current trends– you want to be around long after the latest meme is forgotten and after SEO algorithms change.
- Be unique and memorable – even if your practice’s exact name is taken, see if you can find a short phrase which fits your brand.
- Make sure it’s available – we recommend sticking with a .com extension because it’s still what people assume and naturally type when trying to find you
- Work quickly! Register the domain name so it doesn’t get taken. There are lots of registrars which help you do this, including Google Domains and GoDaddy.
Step 2: Decide What to Showcase
Your website will be your face to the world and a huge part of how you establish your brand. We recommend finding a few examples of websites you like (and don’t like), and figuring out why they speak to you differently. Then, brainstorming content you’d like to include on yours.
Though websites can vary widely in the amount and type of content, you should make sure to include:
- Your practice’s name and specialization (if you have one)
- Information about you and your credentials
- The practice’s physical address
- Contact information
- Links to any social media profiles you use
- Insurance you accept
You and your practice are unique, and you want to show how through your website! By establishing credibility, and being personable, you can attract the right clients.
When you're ready, check out the second part of this post where we'll cover how to make the site and analyze what's working.