In today's world, your website is your face to the world, and a huge part of how your brand. Yesterday we focused on the first few steps of creating a website for your private practice, and today we'll talk about how to make the site so it's ready for the world to experience.
Step 3: Create Your Site
When you’re ready to actually make your website, you can do-it-yourself, or hire an expert.
If you choose to go the DIY route, there are many web-based tools that advertise a seamless experience. We love Squarespace for this, but it still takes some technical skill to use (despite the ads). You’ll have a week to design a website with no strings attached though, so even if you decide to hire an expert, you’ll have a better idea of what you want your site to look like.
If you choose to hire an expert, you can use sites such as Upwork or Guru to find a freelance web-developer, or ask if anyone you know has a recommendation. Word-of-mouth can go a long way in establishing trust! When vetting potential developers, make sure you agree on concrete expectations of content, timelines, and cost.
Once your website is created, it’ll have to be hosted somewhere before others can access it. Just like your domain name is an address, a host is the actual house in which your site lives. Services like Squarespace handle hosting for you, and if you hire an expert, she should be able to help you as well.
Finally, your site is ready for clients, social media, and the world!
Google Analytics will allow you track your website's traffic. You, or your programmer, will add a little bit of code to the top of each page you want track. Then, you can access your dashboard to see how many people visit your site, which pages are most popular, and other insights to help you increase your web presence.
This becomes particularly powerful when paired with Google's Webmaster tools. Webmaster tools will tell you how well you rank for your name, and other search terms. They also have a handy resource guide to help you improve your search rankings.
Watch it grow and good luck!