We're shaking things up a bit today. Instead of highlighting a dietitian, we're going to chat with amazing marketing guru Frannie Coggeshall, MBA! Frannie is currently working as a Freelance Digital Marketer and has been a great help to Healthy Bytes. Join us to learn more about her journey in the marketing world!
Healthy Bytes: Hi Frannie- we're so excited to be talking with you today! To get the ball rolling, can you tell us a little more about how you got started in marketing?
Frannie Coggeshall: What initially attracted me to it was the idea that marketing was a game. You have to figure out how to present what you’re selling in exactly the right way, to the right people, at the right time to get them to purchase. There will always be people that don’t want what you’re selling, but you have to go on a hunt for those that do want it. You need to be creative and figure out what will entice those people to pull the trigger and make the purchase.
That is such an interesting way to look at it! How did you continue your path after undergrad?
I got my MBA right after college and then I ended up at a small start-up doing mainly email marketing. As the company grew, I worked on a ton of different things, social media, branding, user experience, data analysis, etc. That’s where I got really interested in learning more about all things digital marketing. I took a class at General Assembly to learn more, and am constantly expanding my skill set through online training, research, and testing. And here I am today!
As someone in marketing, is there a social media tool you rely on the most?
Hootsuite. If you want a constant social presence you have to strategize & plan. Hootsuite lets you take that plan and schedule it ahead of time so once you’ve put in the work you can watch it unfold with little effort. You still have to keep up with comments and questions, but it makes things much more manageable.
What's the most fascinating thing you've learned from your different experiences in the marketing field?
Marketing has this crazy ability to change people’s lives. I know that sounds like an aggressive statement, especially about something like marketing, but it’s true. A lot of people today are building small businesses so they can do what they love, have a lifestyle they want, or make a difference in the world. To do that, you need to get your message out to people to grow your business and keep it running. Marketing does that. I love being able to help people in that way.
It's true that marketing is very critical for small businesses. Have you learned anything else from your experiences?
It’s so important to be real. As a marketer, I’d never make false promises or promote a company, product, or service I didn’t believe in. People will eventually see through the fake stuff. Don’t ever make extreme claims or promise something you can’t deliver on, just to get people’s attention.
You're currently doing freelance work, what would you say is the best part about working for yourself?
Working for yourself is so rewarding. It’s made such a positive impact on my life and I would encourage anyone that’s considering it to go all in. It’s definitely scary. Things are uncertain and it can be stressful because the security of a ‘normal’ job is gone, but the benefits are tenfold. It’s so empowering to know that you can create your own schedule, decide what days you work and what days you play, what work you take on, or what work you decline. Having the opportunity to make these decisions for yourself makes you feel in control of your life and how your time is spent. Time is so valuable and it’s important to spend it doing the things YOU want to do, instead of having someone else dictate that for you.
Parts of this interview have been edited and shortened.