Meet The Expert: Nicole Goodrich

No diet. No counting calories. Just making small changes – that’s what it’s all about.
— Nicole Goodrich, MS, RDN

Nicole Goodrich, MS, RDN, is the founder of Anderson’s Nutrition in Arizona. In the last decade, Nicole has grown her business into a multi-site, multi-provider practice, and is dedicated to helping other dietitians do the same. We're so inspired by her dedication to her clients and the field of dietetics.

Come, dive into Nicole's story with us!

Why did you get started in nutrition / become an RDN?

I knew I wanted to become a dietitian back in high school. My brother was diagnosed with type 1 diabetes as a young child and I was intrigued how nutrition played a role in his health.  

What makes your practice special?

My practice uses realistic behavior goals through a health coaching model for the best health outcomes. Our patients are able to meet their health needs through one-on-one counseling, small group education, and family sessions.  

How has accepting insurance benefitted your practice? 

Approximately 80% of our patients use insurance as a form of payment. As a result, we have a constant influx of new patients with very little marketing efforts.  

What surprised you the most about taking insurance? 

How easy it can be! Once you get the hang of it and develop a system it can be very rewarding and lucrative for your business. 

Any tips/tricks for smart billing practices that you might provide?

Have a business plan, track your financials and focus on developing relationships with other practitioners. 

What change do you hope to see or are excited about in the field of nutrition and dietetics?


What’s your favorite piece of advice you have received?

I would say, “Take insurance!”  

What’s your favorite patient/client success story?

A handful of that patients I was able to work with for 12 months has proved very rewarding. We did not weigh; we only worked on behavior changes. At the end of the year, my three clients on average lost 45 pounds! No diet. No counting calories. Just making small changes – that’s what it’s all about.

Parts of this interview have been shortened and edited.