Food Trends: A Focus on Brain Health in 2018

With 2018 just around the corner, we’re starting to see predictions about food and health trends for the coming year. One that caught our attention here at Healthy Bytes is FoodNavigator’s report that manufacturers and retailers will be touting “neuro-nutrition”, or foods for improved brain health, next year. 

With a focus lately on fortifying products with protein and formulating products to be gut-friendly, this new awareness of healthy food for brain function is an interesting trend to keep an eye on. Especially given the food-mind connection and thoughtful articles discussing how good nutrition can help keep our minds sharp and keep Alzheimer’s and dementia at bay. Eating omega-3-rich fish, for example, is essential for brain health and memory, as discussed in “Brain Health and Fish” on eatright.org. Overall, diets rich in antioxidants, antioxidants, phytochemicals and B vitamins promote cognitive function – see more in the Today’s Dietitian article, “Brain Food for Older Adults.”

Phil Lempert, with SupermarketGuru.com, shares more about neuro-nutrition trends in the FoodNavigator article. He suggests that EPA and DHA omega-3s will “…explode and become pervasive ingredients in all food and beverage products for all consumers from infants to seniors.” He points out that everything from energy bars to baby foods are now highlighting this ‘better for your brain’ claim on their packaging. Data from Innova research firm notes that brain health claims have increased 36 percent on products globally over the past five years. 

Your clients may come to you asking about neuro-nutrition heading into 2018, and we hope they do! You’re the food and nutrition experts – you have a gift in counseling your clients toward improved cognitive function through improved nutrition! 

Please share: Have you noticed an increase in “brain health” claims on food packaging and labels?