You’ve made the decision to start your own practice and accept insurance. And you've heard that it could be 6 months before you see some contracts. There are a lot of ways you can use this “downtime” to promote and build your practice, which will help you get more clients in the door when you're ready for them.
Create your logo
Designing a logo for your practice gives patients an easy way to remember and identify you. Deciding on a logo as you wait for contracts will allow ample time for feedback, should you seek it, and redesigns, if needed.
Once your practice is thriving, it'll be harder to change your logo because clients will have become accustomed to your brand already.
Build your website
Establishing a website will make it easy for patients to find you, learn about the services you offer and potentially book an appointment with you. Once you're ready to launch your website you'll hopefully be contracted with several companies and it will serve as a great platform to promote you and your practice.
Establish a social media presence
Social media is becoming more and more important in business because it allows you to reach a wide range of people immediately. Use this time to build your social media following and connect with other professionals in your field.
Connect with local physicians
Physicians are a great way to build your practice through referrals. Patient referrals from physicians are more likely if you're on the same insurance panels. Reach out to local practices to let them know you are in the process of being contracted with XYZ insurance companies.
Find a mentor
It can be immensely helpful to have some additional guidance as you launch your practice. Having a mentor to offer advice and suggestions will help you feel more prepared once you are ready to start accepting insurance.