You may be aware that June is Men’s Health Month. The purpose of Men’s Health Month, according to MensHealthMonth.org, is to “…heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys. This month gives health care providers, public policy makers, the media, and individuals an opportunity to encourage men and boys to seek regular medical advice and early treatment for disease and injury.”
It also serves as a reminder for those of us with husbands, partners, sons, fathers, brothers, etc. to check in with the men and boys in our lives and ask how they are doing, both physically and mentally. Encourage them to seek the medical care, therapy and nutrition counseling that they may need.
Are you doing anything at your private practice or nutrition business to recognize this month-long health awareness campaign? Here are a few ideas for promoting your nutrition counseling services to men this month – and all year long!
Marketing Nutrition Counseling to Men
The need for nutrition education among males is so important! Males continue to be influenced by the “Macho Food Marketing” that leads to unhealthy eating habits and lifestyles. “Each day men are assaulted by food advertising urging them to eat like ‘real’ men,” New York Magazine writer David Sax writes, “…eat a Manwich, a manly portion of Chunky soup, a KFC Double Down sandwich, and be sure to wash it down with a Gatorade…”
Perhaps you have unique package ideas for marketing your nutrition counseling services to men. If not, consider doing so! You may create packages or sessions based on various age groups or interests: i.e. nutrition basics for teen boys, nutrition 101 for men, proper fueling for the male athlete, disease prevention in males, etc. Think about the most common reasons that your male clients currently seek your services as well. What is there a need for among those in your community? Perhaps they seek your expertise and help for disordered eating, or to learn more about the importance of nutrition in diabetes prevention.
Think about where you can reach potential male clients as well – whether it be at the grocery store, your local gym, your local golf course, the yoga studio, your local men’s health clinic, etc.
There’s still time! Promote your services this month to reach a potentially previously untapped market for you. We admire your part in educating men and boys about the importance of nutrition!