Getting Started with Search Engine Optimization

In a recent post, we shared various digital and online marketing tactics to help you land new clients – or to help you extend your services to your current clients. Another element of getting noticed online is via search engine optimization (SEO), or the practice of drawing traffic to your site and web pages via search engines, namely, Google.

The higher your page ranking, the better. When someone searches for “dietitian in Ann Arbor” and you’re a dietitian living in Ann Arbor, you want your company name to pop up to the top of the search results. So, how do you get your company to the top? Your company is shown and ranked on the results page based on what the search engine considers most relevant to its searchers.

Thus, your website needs to contain the “ingredients that search engines need for their recipes,” or algorithms, as stated by Search Engine Land. You ultimately want to optimize your site for search engines – making sure the following ingredients are included on your site, according to Search Engine Land: 1) keywords, 2) titles, 3) links to other sites and links back to your site 4) words in hyperlinks, and 5) solid, fresh content that boosts your reputation.

Now that you have a sense for what SEO actually is and how it can help you ultimately draw more traffic and eyes on your site, let’s look at a few reputable sources for SEO education and training.

SEO Resources for Dietitians

Here at Healthy Bytes, we’re your health insurance reimbursement experts - so we’ll leave the SEO knowledge to those who know it best. Here are a few resources for you to help get you grounded in SEO. And we encourage you to set aside time to learn more about SEO and keywords. Dietitian Erica Julson put it quite succinctly in a recent webinar that she hosted on the topic: “If you’re not doing SEO, you’re wasting your time!”

  • Moz: Moz’s aim is to “…simplify SEO for everyone through our software, education and community.” Start with their Beginner’s Guide to SEO to familiarize yourself with the lingo, tips and tricks. Be sure to peruse their free SEO tools as well. The Moz blog is worth following, or sign-up to receive Moz’s daily email tips.

  • Dietitian Erica Julson: Want to become an SEO ninja? Download Erica Julson’s Ultimate SEO Checklist, a one-page checklist of simple tweaks that can make a big difference when it comes to your site traffic! Erica has also just launched her “SEO Made Simple” course, which teaches the four pillars of SEO and exactly how to implement them to start getting a boost in traffic from Google.

  • Dietitian Lara Clevenger: Lara knows her SEO stuff! She recently appeared as a guest on the Facebook Live show, where she shared how she used SEO strategies to increase her monthly website traffic from 5K to 150K! Tune into the RD2RD Facebook Live show to learn how she did it.

We hope we’ve inspired you to start – or continue – making headway in SEO so as to grow your traffic, leads and income!

What SEO resources would you add to the list above?

Note: The resources mentioned above serve only to give you general information and a general sense of understanding. Links from Healthy Bytes to third-party sites do not constitute an endorsement by Healthy Bytes of the parties or their products and services.