As we near the start of the school year for many, you may find that your private practice or nutrition business’ schedule is filling up with students or student athletes (if this is your niche area of practice). Now is the time when students are likely seeking your nutrition counseling as they head into a new school year. It is also the time for you to prepare your practice for these appointments, and/or for you to market your practice this Fall to let students know that you are here for them.
Developing and hosting a webinar is a great means of marketing your private practice or nutrition business. Earlier, we covered the benefits of conducting a webinar and how to create compelling webinar content. You’ve worked hard on developing your webinar content; now it’s time to market your webinar to those who would benefit from hearing all of the wonderful information that you have to share!
Developing and hosting a webinar is a great way to grow your private practice or nutrition business, supplement your revenue and reach your target audiences. Earlier, we covered the benefits of conducting a webinar and considerations for doing so. Today, we’re focusing on creating compelling webinar content. Your content is one of the main reasons attendees are signing up, as they have an interest in learning from your expertise. Let’s make sure your webinar content exceeds their expectations!
While insurance reimbursement is the primary way to grow your practice, there are additional means of supplementing your revenue, including development of a webinar or a series of webinars for your target clients, or for other RDNs and CNSs to share with their clients.
You may be aware that June is Men’s Health Month. The purpose of Men’s Health Month, according to MensHealthMonth.org, is to “…heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys. This month gives health care providers, public policy makers, the media, and individuals an opportunity to encourage men and boys to seek regular medical advice and early treatment for disease and injury.”