Marketing

June is Men’s Health Month: Recognizing this Health Observance in Your Private Practice

June is Men’s Health Month: Recognizing this Health Observance in Your Private Practice

You may be aware that June is Men’s Health Month. The purpose of Men’s Health Month, according to MensHealthMonth.org, is to “…heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys. This month gives health care providers, public policy makers, the media, and individuals an opportunity to encourage men and boys to seek regular medical advice and early treatment for disease and injury.”

Happy National Nutrition Month®!

Happy National Nutrition Month®!

With March just around the corner, it’s time to get ready to celebrate National Nutrition Month (NNM)!  As many of you are aware, NNM is a nutrition education campaign created by the Academy of Nutrition and Dietetics (AND). Celebrated each year during the month of March, NNM focuses on “…the importance of making informed food choices and developing sound eating and physical activity habits,” according to AND.

Getting Started with Search Engine Optimization

Getting Started with Search Engine Optimization

In a recent post, we shared various digital and online marketing tactics to help you land new clients – or to help you extend your services to your current clients. Another element of getting noticed online is via search engine optimization (SEO), or the practice of drawing traffic to your site and web pages via search engines, namely, Google.

Position Yourself as a Thought Leader

Position Yourself as a Thought Leader

If you can give people an exclusive window into a world that only you know, you can position yourself as a thought leader in the space

— Alex Blumberg, cofounder and CEO, Gimlet Media (quoted in Entrepreneur).

What is a thought leader, and why should you aim to be one? A thought leader is one who is credible and forward-thinking in one’s industry or space. As Blumberg notes, they have bits of expertise that they can dish out to those who are hungry for the inside scoop.

Partnering with a Physician: What You Need to Know

Partnering with a Physician: What You Need to Know

You’re ready to start looking for the perfect space for your private practice – congrats! You’ll want to ensure the space that you select is inviting, comfortable and most importantly, HIPAA-compliant so as to protect your clients’ privacy. But let’s face it, renting your own private practice space can be pricey! You could consider teaming up with a local physician and share office space to not only save on rent, but to provide a more holistic network of care, provide mutual referrals and more. Let’s take a look at the pros, cons and considerations.