thought leadership

Position Yourself as a Thought Leader

Position Yourself as a Thought Leader

If you can give people an exclusive window into a world that only you know, you can position yourself as a thought leader in the space

— Alex Blumberg, cofounder and CEO, Gimlet Media (quoted in Entrepreneur).

What is a thought leader, and why should you aim to be one? A thought leader is one who is credible and forward-thinking in one’s industry or space. As Blumberg notes, they have bits of expertise that they can dish out to those who are hungry for the inside scoop.