During our coaching sessions with you, we often hear that you’re unsure of how to start up your nutrition business or private practice. What comes first, you ask – is it coming up with my business name or brand? Is it handling the legal aspects of my business and setting up my LLC or other business entity? While there are numerous places to begin, here at Healthy Bytes, we suggest starting with drafting your business plan.
With March just around the corner, it’s time to get ready to celebrate National Nutrition Month (NNM)! As many of you are aware, NNM is a nutrition education campaign created by the Academy of Nutrition and Dietetics (AND). Celebrated each year during the month of March, NNM focuses on “…the importance of making informed food choices and developing sound eating and physical activity habits,” according to AND.
In a recent post, we shared various digital and online marketing tactics to help you land new clients – or to help you extend your services to your current clients. Another element of getting noticed online is via search engine optimization (SEO), or the practice of drawing traffic to your site and web pages via search engines, namely, Google.
If you can give people an exclusive window into a world that only you know, you can position yourself as a thought leader in the space
— Alex Blumberg, cofounder and CEO, Gimlet Media (quoted in Entrepreneur).
What is a thought leader, and why should you aim to be one? A thought leader is one who is credible and forward-thinking in one’s industry or space. As Blumberg notes, they have bits of expertise that they can dish out to those who are hungry for the inside scoop.
Welcome to part three in our three-part series on finding clients for your nutrition business or private practice. In part one, we discussed traditional marketing tactics for growing your clientele. These included promoting that you’re an in-network provider, seeking physician and healthcare professional referrals, and including your business in health databases such as HealthProfs and Healthgrades.
In part two, we explored various online and digital means of marketing your services to attract clients. Having an online presence – everything from your website to blog to LinkedIn to Instagram – is important so that your clients-to-be can find you, learn about you, and book your services while you’re top of mind.
In this post, we want to share a few creative and out-of-the-box ways to find new clients for your business, including ideas from registered dietitian nutritionists.